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Featured Projects
A curated look at key project types I specialize in — from digital campaigns and packaging to brand development and print.
Publication Design & Editorial Layout
Created full editorial layouts for print and digital, including magazines, booklets, and long-form newsletters. Each piece was designed with attention to flow, structure, and brand voice—built for both readability and visual engagement across platforms.
Web Design & UX Layouts
Designed and built custom websites for small businesses, nonprofits, and creative brands using no-code platforms like Wix and Squarespace. Focused on visual consistency, responsive design, and intuitive navigation — with a strong emphasis on brand alignment and user experience.
Brand Development & Visual Identity
Built complete brand systems from the ground up, including logo design, typography, color palettes, and core collateral. Projects included new brand launches and updates to existing identities — each tailored to reflect the client’s voice and purpose.
Packaging Design & Label Systems
Created packaging for consumer brands in beverage, wellness, and skincare. Each design balanced visual appeal with clear product information and strong brand presence — delivered with both flat layouts and mockups for production and marketing use.
Real Estate & Property Marketing
Produced high-quality marketing materials for residential listings and real estate brands, including brochures, flyers, maps, and digital layouts. Designs focused on strong visual flow, clean hierarchy, and a professional presentation that supports both sales and trust.
Email Campaigns & Digital Layouts
Designed high-performing email layouts across real estate, editorial, and event-based marketing. Focused on hierarchy, clarity, and visual consistency to match each brand’s goals. Responsive and built to convert.
Social Media Campaigns & Content Design
Crafted content for social media campaigns across Instagram and Facebook—highlighting products, events, promotions, and brand stories. Focused on consistency, clarity, and scroll-stopping visuals to support engagement and retention.
Paid Advertising & Display Ad Design
Created performance-driven ad assets for paid campaigns across Meta and Google. Focused on bold visuals, tight messaging, and consistent branding — tailored to drive clicks and conversions across various ad placements.
© 2025 Leslie Kochevar l (970) 227-5276 l lesliekochevar@yahoo.com
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