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Featured Projects
A curated look at key project types I specialize in — from event signage and motion graphics to web, email, and publication design. Each piece reflects a balance of strategy, storytelling, and visual consistency across print and digital media.
Brand Development & Visual Identity
Built complete brand systems from the ground up, including logo design, typography, color palettes, and core collateral. Projects included new brand launches and updates to existing identities — each tailored to reflect the client’s voice and purpose.
Data Visualization & Infographics
Turning complex data into accessible visuals for print and digital.
Email Campaign Design
Designed high-performing email layouts across real estate, editorial, and event-based marketing. Focused on hierarchy, clarity, and visual consistency to match each brand’s goals. Responsive and built to convert.
Event Signage & Environmental Graphics
Large-format design for trade shows, conferences, and branded spaces. Includes banners, wayfinding systems, and experiential graphics developed for publication and product-based events.
Motion Graphics & Animation
A collection of motion graphics and animation projects created at RMCAD, showcasing compositing, text animation, and visual storytelling techniques using After Effects and Premiere Pro.
Packaging Design & Label Systems
Created packaging for consumer brands in beverage, wellness, and skincare. Each design balanced visual appeal with clear product information and strong brand presence — delivered with both flat layouts and mockups for production and marketing use.
Paid Advertising & Display Ad Design
Created performance-driven ad assets for paid campaigns across Meta and Google. Focused on bold visuals, tight messaging, and consistent branding — tailored to drive clicks and conversions across various ad placements.
Publication Design & Editorial Layout
Created full editorial layouts for print and digital, including magazines, booklets, and long-form newsletters. Each piece was designed with attention to flow, structure, and brand voice—built for both readability and visual engagement across platforms.
Real Estate & Property Marketing
Produced high-quality marketing materials for residential listings and real estate brands, including brochures, flyers, maps, and digital layouts. Designs focused on strong visual flow, clean hierarchy, and a professional presentation that supports both sales and trust.
Social Media Campaigns & Content Design
Crafted content for social media campaigns across Instagram and Facebook—highlighting products, events, promotions, and brand stories. Focused on consistency, clarity, and scroll-stopping visuals to support engagement and retention.
Video Editing & Post-Production
A video showcase highlighting final projects from my RMCAD exhibition, featuring brand systems, publication layouts, packaging, and motion design. Edited in Premiere Pro to capture the full creative process — from concept to final presentation.
Web Design & UX Layouts
Designed and built custom websites for small businesses, nonprofits, and creative brands using no-code platforms like Wix and Squarespace. Focused on visual consistency, responsive design, and intuitive navigation — with a strong emphasis on brand alignment and user experience.
© 2025 Leslie Kochevar l (970) 227-5276 l lesliekochevar@yahoo.com
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