COACHING / CONSULTING
At North Star Graphics & Promotions, we take pride in offering comprehensive consulting/coaching packages tailored to meet your business needs. Whether you're a budding entrepreneur or an established business seeking a fresh perspective, we have the expertise to guide you toward success.
Consulting/Coaching Topics
Small Business Branding - Your Handshake to the Market
Ideal for entrepreneurs ready to launch a company, product or service.
Ideal for entrepreneurs ready to launch a company, product, or service, our Small Business Branding package covers essential topics to establish your corporate identity. We evaluate your logo, tagline, and mission statement while helping you define who you are and who you aspire to be. With a focus on projecting strength and identifying your target audience, we develop a strategic marketing approach to make a lasting impact.
Topics Covered:
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Defining your Corporate Identity
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Evaluation of Logo, Tagline, Mission Statement
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Who are you v. Who do you want to be?
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Projecting strength on every level
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Identifying your target audience
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Developing a strategy
Marketing as a Function of Sales - The Marriage of the Message and the Method
For companies experiencing a disconnect between sales and marketing efforts, our Marketing as a Function of Sales package provides a solution. We evaluate your current sales goals and marketing efforts, ensuring alignment and synergy between the two. By understanding the essentials of marketing support, determining the right marketing budget, and mapping out your sales funnel, we help optimize your marketing strategy to drive conversions.
Topics Covered:
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Evaluation of current Sales Goals and Marketing Efforts
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The Bare Bones of Marketing Support
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ROO v. ROI
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What Percentage of Sales should go to Marketing?
Understanding Your Sales Funnel - Prospecting to Closing
An evaluation of your current energy focus and where it falls between awareness and purchasing.
Our in-depth evaluation of your current sales energy focus helps you identify where you stand between awareness and purchasing. We analyze your sales cycle duration, customer retention goals, and the balance between awareness-building and closing techniques. With a focus on driving prospects down the sales funnel efficiently, we help you refine your marketing strategy for maximum impact.
Topics Covered:
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How long is your current sales cycle? Immediate v. Involvement
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How Long do you intend to keep a client?
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How much time do you spend on awareness v. closing?
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Driving prospects down the funnel faster
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Marketing Strategy
Time Management for Profit - Exploring Your Product Mix
A deep dive into time management.
Effective time management is crucial for profitability. In this package, we delve into the most precious resource you have - time. We guide you in working for profit rather than maximum production, evaluating your pricing strategies, smart project bidding, and the importance of saying "no" when necessary. Gain control over your time, optimize your product mix, and boost your overall profitability.
Topics Covered:
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The MOST precious resource you have.
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Working for profit not maximum production.
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Evaluating your pricing.
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Smart Project Bidding
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Knowing when to say NO. (Especially to Friends & Family.)
Sales 101 Negotiating for Noobs - A Holistic Approach to Selling Anything
A beginner’s class for new sales reps regardless of the industry they work in.
Designed for new sales representatives in any industry, our Sales 101 package offers a beginner's class on effective selling techniques. Learn the art of negotiation, the importance of understanding your customers, leveraging empathy to close deals, and confidently asking for their business. This comprehensive training equips you with the skills to excel in sales.
Topics Covered:
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Knowing you first!
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Sitting on the other side of the negotiating table.
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Using empathy to close
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Listening for buying signals
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Don’t be afraid to ask for their business.
Evaluating Your Marketing Matrix - Measuring Your Method's Effectiveness
Who are you targeting and how are you capturing their attention?
Targeting the right audience and capturing their attention is crucial. We help you evaluate your marketing efforts, analyzing the frequency and size of your campaigns. Gain insights into different types of media, leverage analytics to measure effectiveness, and understand non-human interactions. We guide you towards making informed decisions and avoiding deceptive marketing tactics.
Topics Covered:
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Frequency v. Size
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Understanding The Different Types of Media
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What analytics are at my disposal?
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What are Non-Human Interactions?
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Not all that glitters is gold.
Take the next step towards business success with
North Star Graphics & Promotions. Contact us today to discuss your needs and let us guide you towards achieving your goals.
Note that hourly pricing ($125) is for one-on-one training conducted via Zoom. In-person training options are available for individuals and groups, with fees to be determined based on your specific requirements.